Keeping it Simple

Although this blog is dedicated to money saving, budgeting, charitable giving, and the like, in the past I've snuck in a few posts about my day job -- copwriting. I did that mostly because I didn't have anywhere else to put that kind of information that I thought was really interesting.

However, I know that not everyone who reads this blog is on the edge of their seats waiting to hear about the exciting world of copywriting. So, I recently created a blog as part of my business website that offers more marketing/copywriting/business type content (as if I don't have enough social media channels to manage already).

So, keep coming back to Happily Ever Clever for all things personal finance, and if you want to read more about my business, please visit JenLyons.com.

I have a couple of new, fun Happily Ever Clever posts coming your way soon, so stay tuned!

Coming Soon...

As a small business owner, I am always excited to learn more about other small businesses -- especially those created by women. I love hearing how they started, obstacles they've overcome, and what inspires them. Over the next few months, I'm going to be profiling female small business owners of all stripes -- from creative ventures to social services, bloggers and more.

Stay tuned for this interview series, coming soon!

Do you own a small business you'd like featured? Email me at happilyeverclever@gmail.com

Perhaps off topic, definitely right on

My apologies that this blog posting is a little off topic, but I had to post this somewhere, and this seemed as good a place as any. As you probably know, I'm a freelance copywriter. I write everything from ad campaigns to emails, sales trainings to magazine articles. I write for an agency in Seattle and one of my colleagues posted a link to a really cool blog called "Letters of Note." The owner of this blog posts letters, postcards, and telegrams from famous and/or notorious people in history.

The particular link she sent was a letter that David Ogilvy wrote to a colleague in 1955. Ogilvy would become founder of Ogilvy & Mather, one of America's most storied advertising agencies. Sidenote: Even if you aren't a big advertising/marketing/copywriting nerd like me, you have at least heard Ogilvy's name mentioned a million times on Mad Men. 


There's something about the way he describes the writing process...and the way that it starts out organized, strategic, and methodical, and devolves (or evolves!) into something instinctive, passionate, urgent, and emotional.

Take a couple minutes to read his letter here: I am a lousy copywriter

While Working at 11:30 p.m....

It's 11:30 p.m. on a snowy Tuesday night. I can't sleep and have so much work to finish up this week, I need to get some of it done! Sometimes, being a small business owner feels a lot like this: