My apologies that this blog posting is a little off topic, but I had to post this somewhere, and this seemed as good a place as any. As you probably know, I'm a freelance copywriter. I write everything from ad campaigns to emails, sales trainings to magazine articles. I write for an agency in Seattle and one of my colleagues posted a link to a really cool blog called "Letters of Note." The owner of this blog posts letters, postcards, and telegrams from famous and/or notorious people in history.
The particular link she sent was a letter that David Ogilvy wrote to a colleague in 1955. Ogilvy would become founder of Ogilvy & Mather, one of America's most storied advertising agencies. Sidenote: Even if you aren't a big advertising/marketing/copywriting nerd like me, you have at least heard Ogilvy's name mentioned a million times on Mad Men.
There's something about the way he describes the writing process...and the way that it starts out organized, strategic, and methodical, and devolves (or evolves!) into something instinctive, passionate, urgent, and emotional.
Take a couple minutes to read his letter here: I am a lousy copywriter
The particular link she sent was a letter that David Ogilvy wrote to a colleague in 1955. Ogilvy would become founder of Ogilvy & Mather, one of America's most storied advertising agencies. Sidenote: Even if you aren't a big advertising/marketing/copywriting nerd like me, you have at least heard Ogilvy's name mentioned a million times on Mad Men.
There's something about the way he describes the writing process...and the way that it starts out organized, strategic, and methodical, and devolves (or evolves!) into something instinctive, passionate, urgent, and emotional.
Take a couple minutes to read his letter here: I am a lousy copywriter
I'm no copywriter, but I LOVE this post!
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